Music Marketing – The Essentials of an Successful Music Press Kit

As a struggling independent musician in a extremely competitive more than-crowded marketplace it need to be left unsaid that you need to have to stand out from the crowd. There are a lot of strategies to do this. There is music publicity, radio promotion, extensive tour presence, and the almighty music advertising and music promotion. You have to have to get your message out there –period.

Acquiring your music promoting message out there is one issue but receiving the correct message out there is another. Your skilled image as an independent artist is of the utmost importance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Usually, musicians will use either a standard print music media kit, a digital press kit (DPK), or an on the web EPK (Electronic Press Kit). But just how skilled and convincing are they?

A often asked query that I get all the time from my independent artists and musicians is which sort of press kit ought to we place collectively? Which kind of music press kit performs finest and is most impressive and helpful? The answer to that query depends on a handful of points.

What I mean by this is that I recommend building and maintaining two types of press kits — either a print or digital music press kit, and an electronic press kit. The reason for this is easy. Particular media outlets, labels, venues, music management providers, and so forth. favor a print press kit or digital press kit with your full blown CD so it can be listened also on higher efficiency stereo gear to get the full effect of your music and its production qualities. Other people favor not to have their workplace congested with piles of press kits, and their preferred technique is just reviewing your music on-line.

For the factors just noted, we advocate you do a print or digital press kit and have one particular on the web as effectively. There’s actually nothing at all to making an on the internet EPK so why not have it available. There are a couple of incredibly fantastic EPK solutions out there and they expense just a handful of dollars per month. But I am placing an emphasis on the truth that an EPK (Electronic press kit on the web) is not adequate. You nevertheless should have the traditional print or digital press kit in your music promotion arsenal.

It is notable to mention that your Music press kit is most likely your most important promotional tool and it requires to be taken quite seriously. Other than your CD and live performance it is commonly the first impression of you as an artist that labels, venues, and other music media outlets will receive. There are numerous graphic art firms that specialize in the preparation of media promotion kits that you may want to consider if your price range permits. If not, for a handful of dollars, a tiny creativity, and time and effort, you can do it oneself. Right here are the fundamental elements of a print press kit and Electronic press kit, and the specialist means by which to go about it.

In your traditional print music press kit version the components to contain are a professionally made cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a professional eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album evaluations and quote sheet, your full length – extended play, or professionally recorded demo CD, an industry CD-one sheet, a organization card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, massive envelope, address labels, organization cards, and your 8- x 10- glossy photo. Now here’s how to go about putting the print press kit with each other.

COVER AND LETTER OF INTRODUCTION:
Your experienced music press kit must have an impressive cover. This ought to include things like a photo of the artist, artist’s name, and artist’s contact data. Sort of like the cover of a book. You need to also include things like a cover letter of introduction. This really should introduce you as the artist stating briefly a small about yourself. Do not get also precise in this letter you can leave that for the bio and other media which you will consist of.

Make positive you address the letter to one certain person – – becoming private is important. It provides the look of a non-cookie cutter appear and that you feel this media outlet, label, venue, or music agent has significance. Make certain that either at the best or the bottom of this letter you have included your complete speak to data or your artist’s representative’s make contact with details. The cover letter ought to be inserted just inside the kit’s cover prior to any other information. The make contact with details should also be integrated at the bottom proper on every web page in the music promo kit.

Artist or Band Biography:
The subsequent page or what would truly be the initially informational page of the music media kit would be your artist biography page. music beats for sale should involve a brief history of the artist or band, a tiny about every single member if it’s a full band. This must be no longer than one page and should really not be a long drawn out history of the band but just a short synopsis of what you have accomplished and exactly where you program to go. A lot more importantly, you need to consist of things like significant shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and may perhaps raise you above others in terms of popularity and development. Preserve it uncomplicated, concise, and meaningful. If there are no writers amongst you or your pals than we extremely recommend having your band bio written for you by a skilled music copywriter. It really is so vital and it need to be experienced.